Effect of Mass Media Exposure on HIV/AIDS Stigma Among Kenyan Women and Men

In Kenya, stigma directly or indirectly continues to play a major role in spreading HIV/AIDS. Negative attitudes, perceptions, and discrimination toward people who are HIV positive have AIDS can adversely affect their willingness be tested adhere antiretroviral therapy. This study examined the effect of mass media exposure on HIV/AIDS among men women Kenya. It uses retrospective cross-sectional data from Kenya Demographic Health Survey (KDHS) 2008/09, adjusting for weights strata account its complex design. The sample comprised aged 15-49 (n = 3,811) 15-54 3,095) agreed voluntary counselling testing HIV. Among them, 8.34% 4.98% Women consumed all forms (newspapers, magazines, radio, television) represented 23.05% sample, while those none 6.89% (F[2.77, 1053.35] 24.3; p < 0.001); results were 22.06% vs 1.31% (F[2.89, 1098.72]) 17.84; 0.001). almost every day 11% (AOR 0.89; 0.05) 25% 0.75; 0.01), respectively, less likely impute than never media. Those once week 48% 0.52; 0.05), them 21% 0.79), 0.001) an compared any sources. All consumption, particularly reading newspapers/magazines, reduced stigma. concluded that should build scale up such efforts reduce impedes Kenyans protecting health.